The store saying is “Stay on the come up. Keep hustling what ever your hustle is.”
Savannah’s new streetwear and skateboard shop, Elev8ed Urban Supply Co., officially opened their doors last Friday at 404 W. Broughton St.
It hasn’t been smooth sailing for the crew at Elev8ed though.
Three nights before their grand opening, there was a dispute with a group of individuals interested in a business opportunity with the company. Shots were fired and a window was damaged.
“Elev8ed is bringing something so different to Savannah that I believe we may have an uphill battle,” Kris Buhidar, graphic design sophomore and Elev8ed’s creative director said. “We already have plenty of support … but there are people who do not understand what we are doing here.”
At the opening, a large crowd of young adults packed the shop getting wild to southern rap performances from local artist Cecile and Texas-based headlining act Carmine.
“We strive to be the city’s one-stop shop for the latest in skateboarding, music, art and fashion,” said Buhidar. “We will also serve as an outlet for local artists and creatives to showcase their work as well as collaborate with the shop on designing in-store product.”
The retailer sells pro skate decks and graphic T-shirts by streetwear brands Diamond Supply, Benny Gold, Santa Cruz, Chocolate as well as their own store brand.
“There is no shop like us in Savannah,” Buhidar said. “We will be giving the city’s ever-expanding youth culture a fun and creative place to shop, hangout and be proud of. “
The crew at Elev8ed is small, consisting of shop owner Mark Redman, Jonas Raider, Sean Redman, Buhidar and a handful of sales associates. And despite the initial bouts of negative attention, the shop bounced back and got the front window fixed in time for the opening.
And the opening was a success.
“It was intense,” Mark Redman said. “We knew there was some hype around the shop, but we honestly did not expect that big of a turn out.”
Redman says he was happy with the positive energy that filled the room during the performances, but events like that probably will most likely be few and far between due to complaints from neighboring businesses.
“We’re aggressively working toward fixing our image in the community while keeping the integrity of our brand.”Adeshola Adigun.